0x12 — Blog
Notes from the team, on the record.
Practical write-ups on engineering, AI, design, and everything in between.
AI Engineering
Shipping LLM Features Without Breaking Your Roadmap
A practical framework for scoping generative AI features that ship on time and hold up in production.
June 12, 20266 min read
Cloud & DevOps
Choosing a Cloud Architecture That Scales With You
Why the 'right' cloud setup depends less on the provider and more on how you expect to grow.
May 28, 20268 min read
Product Design
Design Systems That Survive Contact With Scale
Lessons from rebuilding a design system three times, and what we'd do differently.
May 9, 20265 min read
Data Engineering
Data Pipelines for Teams Without a Data Platform Team
A lean approach to reliable ETL when you don't have ten engineers to spare.
April 21, 20267 min read
Team & Hiring
Hiring Your First AI Engineer: What Actually Matters
Skip the buzzword checklist. Here's what predicts whether an AI hire will ship real value.
April 3, 20266 min read
Mobile Engineering
A Practical Mobile Performance Audit Checklist
The dozen checks we run before calling any mobile app release-ready.
March 19, 20265 min read
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